Easy Scaling Podcast
Together we’ll be exploring how successful entrepreneurs are actually scaling to seven figures and beyond. My goal is to bring you conversations that are honest and transparent and to share the real, raw, nitty gritty details about what works and what doesn’t.
Easy Scaling Podcast
#BTS | My favorite business failures
For the full show notes and access to resources mentioned in this episode visit https://www.easyscaling.com/blog/episode57
In today's episode, I’m sharing the behind the scenes details of two very specific inflection points in my business: a failed course launch and an almost failure that I turned into one of our most successful programs.
I also want to give you some insight into how I approach failure in general and how the way you think about failure can be deeply powerful in helping you get to the next level.
Topics discussed:
- My “on paper” course launch failure that happened shortly after starting my business
- The investments I made when launching my first passive funnel (and how much I made from it)
- The tangible benefits I got from my failed course launch (including over 10,000 leads to my email list)
- Lessons learned on the importance of messaging and offer positioning
- Two opposite examples of deciding whether I should cancel a group program launch after 1 sign up
- The #1 piece of advice I got that turned my launch (and business) around
- The difference between a NO vs. fear/doubt
Resources Mentioned:
- How to use Facebook ads to scale to 7-figures quickly with Jennifer Spivak- https://www.easyscaling.com/blog/episode9
Connect with Jordan Schanda King:
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