In today's episode, we’re talking about all things videos and live streams! More specifically, we dive into the types of videos that work best, the pros and cons of the major video platforms, the amount of time videos actually take, and some cool platform features that allow you to engage with new audiences! We also discuss how to prep your content for video, some practical uses of having a clear client avatar, and why it’s so important to be redundant!
My guest is Krystal, aka Krys the Maximizer. She is a Strategic Money Coach who helps women be intentional with their money to reach their financial goals. With over 14 years of couponing experience, she helps her clients create money-saving strategies by budgeting, couponing, and meal planning.
For the full show notes and access to resources mentioned in this episode, visit https://www.easyscaling.com/blog/episode10
Topics discussed:
Connect with Jordan Schanda King:
Connect with this week’s guest, Krys the Maximizer
Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview
*some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!
In today's episode, we’re talking about all things videos and live streams! More specifically, we dive into the types of videos that work best, the pros and cons of the major video platforms, the amount of time videos actually take, and some cool platform features that allow you to engage with new audiences! We also discuss how to prep your content for video, some practical uses of having a clear client avatar, and why it’s so important to be redundant!
My guest is Krystal, aka Krys the Maximizer. She is a Strategic Money Coach who helps women be intentional with their money to reach their financial goals. With over 14 years of couponing experience, she helps her clients create money-saving strategies by budgeting, couponing, and meal planning.
For the full show notes and access to resources mentioned in this episode, visit https://www.easyscaling.com/blog/episode10
Topics discussed:
Connect with Jordan Schanda King:
Connect with this week’s guest, Krys the Maximizer
Love what you heard? Reviews really help us out! As a thank you, you can get my 90-Day Planning Formula ($97 Value) by submitting a screenshot of your 5-star review at easyscaling.com/podcastreview
*some links above are affiliate links which means I will get a small commission if you make a purchase with my link, but you will not pay any extra. I personally use and recommend these products!
Ep_10 - How to scale with videos and live streams with Krys the Maximizer
Jordan: All righty. In today's episode, we're talking about scaling with videos and live streams and pretty much all things, videos and live streams. My guest is Krystal AKA, Krys, the maximizer, she's a strategic money coach who helps women be intentional with their money to reach their financial goals. With over 14 years of couponing experience, she helps her clients create money, saving strategies by budgeting, couponing, and meal planning.
Krystal's amazing. She is in a mastermind that I am in. That's how I know her and she is always just crushing it with live streams and on TikTok and on Instagram and all of the places on video. And I needed to know how the heck she's doing this. So that's what we're talking about. We have a lot of fun and I really hope you enjoy this conversation.
All right. Welcome. Thank you for joining me, Krys.
I'm super excited about this.
Krys: Thanks so much for having me. I'm excited.
Jordan: Totally, totally. Okay. So we're gonna talk all about video and TikTok and Instagram and all kinds of fun things. and before we do that, I have a question, cuz I just selfishly wanna know, and then I'm gonna have you kind of like talk to people about what you do, but, Are you an introvert or an extrovert?
I'm definitely an extrovert. You're definitely
Jordan: you're okay. Okay, cool. Yes. I wanted to know, I wanted to have that context for a conversation all about video because yes, I am definitely an in introvert, but most people don't know that. Cause I'm, I think they call it an ambivert. so I like to be social.
Like I like to be. I don't know, I can trick people. I like to do it, but it's exhausting to me. So , it's very strange. okay. That's cool to know. So maybe tell us about what you do and then we're gonna dive into how you're using video.
Krys: Yes. So I am a money savings coach. So I help women specifically be very intentional with their money through couponing budgeting, meal planning, and strategic shopping so that they can make progress on their big financial goals.
How did I end up here? I actually started out couponing in 2008. I've couponed, my whole adult life. I don't know how not to coupon. I've also coined it as shopping with a purpose, cuz I save a lot of money without coupons. It's all about strategically shopping. So I've done that my whole adult life. And then in 2018, I kind of had like.
A 20 year old crisis. I was almost 30 at that point. And basically I was like, I hate my job. I was a sales recruiter and I was like, Lord, tell me if money was no option. What would I do? And it was couponing. And I was like, I can't make no money doing that. and then it was just put in my spirit to start a YouTube channel.
So me, my daughter was like four at the time I was. Forget it we're just gonna start a YouTube channel. I took my iPhone six and I took it with us couponing and I uploaded three videos. They are horrible, but this YouTube channel took off like nothing I could have imagined. And within like five months I was already monetized.
I was making money. I had almost 5,000 subscribers and I. oh, they wanna pay me for talking on the internet. Oh, they should not have done that. I lost my mind. I was posting videos almost every day. And this is relevant to the story because on my one year YouTube anniversary, your girl got fired from her corporate job, which was the best thing that ever could have happened in my life.
That is okay. So I decided to take the YouTube channel. I took that YouTube channel and I turned it into an online business. I had no idea what to do. I just knew that I could make money selling stuff on the internet. And then two months later I hired Sabrina as my business coach, and then I've been able to make money online ever since.
And that's how I became Krys. The maximizer.
Jordan: That's so crazy. I love that. I love that. Okay. What did you do that you got fired from that recruiting?
Krys: Yes. So I was a sales recruiter at a time share company. Okay. no, actually this was right before the pandemic. So this was 2019, which actually it turned out great.
The, the, the universe, the good Lord was looking out for your girl, because I said I wanted to be in my own business. By the time I was 30 and I got fired and I was 29. Oh. My 30th birthday was in February and I was a sales recruiter at a timeshare company. . So I was recruiting call center sales agents to sell vacation packages, to get people, to come to the hotel or come to the resort and sell them a timeshare mm-hmm
I was like the top recruiter. When I first started, I used to work like 80 hours a week. I was like doing anything and everything to like prove myself, irrelevant but relevant. As a black woman, I've always been told, I have to work twice as hard to get half of what everyone else got. I had to start as an intern with a master's degree and other people, they just picked off the sales floor.
So I felt like they gave me, they, they gave me this job, but I worked my ass off my butt off to get the job. So I was like, I have to prove myself. I have to do everything. So I worked tirelessly by 2019. I was so burnt out. I don't know how much of this you can share. I don't care. I, had an atopic pregnancy at the beginning of 2019.
I was in the hospital, like on the verge of death, cuz they're like, if we don't get this, your tube could burst. And we all know what happens on that side, especially with everything that's happening in the world. Right now, my manager is calling me saying like, do you have interviews coming in? I'm like, girl, I'm like in the ER about to die.
Oh my gosh. I was. I was so stressed out. I went from top recruiter to like on a performance improvement plan. My three and a half years of busting my butt meant nothing because for these, like, I had a really bad like eight months before that my mother had cancer at the end of 2018. So I was dealing with that.
I took time off of that. Then I had my situation. I was so burnt out that I just said gave up. I was just like, forget it. So I was on a performance improvement plan. So it had been a few months of rockiness that was in February. I got fired in August and they were like, we love you because I had three and a half years of great work.
So long story short, I got fired from being a sales recruiter, which was a very intense job. Yeah.
Jordan: Yeah. I would imagine, as an introvert, that sounds. Like the worst job I could possibly have
Krys: but I actually loved it. I loved, I bet did, but I hated the college. Yeah. Cause I was calling like 30 people a day.
Huh?
Jordan: Oh my gosh. And now, like you said, you get to talk to people on the internet and people pay you for it, which is amazing. So we're gonna talk about video. let's see where to start. Maybe you can like. Just give us the lay of the land, because I know you said you started with YouTube, but tell us mm-hmm like, where are the, the places that you're showing up right now on video?
Krys: So on video right now, I am primarily on TikTok and then I go live weekly on Instagram TikTok. YouTube and my Facebook page, but every day you can find me on TikTok and then once a week in those places on video. Okay.
Jordan: And you're gonna have to do some like mediary education for me because I am not on TikTok and I don't even know how it works.
So like, can you do, are you on, are you live on TikTok or are these like little video snippets? .
Krys: So it's, it's all of the above. So TikTok started as like 15 second videos. And since I've been on TikTok, we've graduated to, now we can do one minute videos. Then it went to three minute videos, and now you can post a video on TikTok up to 10 minutes.
Wow. And you can also go live. So once you reach 1000 follow. You can get a link in your bio and you can also go live. So I go live on TikTok a lot. There's been times where I go live every single day. typically when I go live, I make money. It's like a bank for me. So I go live a lot. so you can go live over there and then they also just, introduced stories.
So you can do stories on TikTok as well. Okay. So almost everything that you can do on Instagram, you can do on TikTok.
Jordan: okay. That's good to know. And , I love you mentioned that, about going lives because I think it was so we're in Sabrina's mastermind together and I think it was maybe in a call. In there where you were like, I'll stay on alive for like five hours.
If people are gonna keep getting on and like, keep like spending money, giving me money. Like, I'm fine. Just staying on there. So what's, what is working the best for you? Is it the live or is it the, the short videos? Is it is TikTok the place that you're getting like the most traction?
Krys: Yes. So I made the executive decision to.
For the rest for the next couple of months to really just focus on TikTok, I've stopped posting regularly on my YouTube channel. I literally am only on TikTok and it's because it's like a fresh pool of really engaged people who want what I have. Who are very, uh, responsive. So my process now looks like I try to post two to three short form videos a day.
I try to do at least one 15 second. Then I try to do like one, one to three minute, and then I do one Q and a a day where I answer someone's question and post it. And then I go live often. So on TikTok, I probably go live two to three times per. One time is scheduled. The rest of the times are just like, whenever I feel it, I'm just like, Hey, y'all let's chat.
I answer a lot, a lot of questions because in the coupon industry, even in like the budget industry, all things, money, people are not a answering a lot of questions in real time. So it makes people wanna work with me because if I answer your questions for free, you obviously know I'm gonna answer your questions when you pay me.
Krys: I sit on live. I come up with a topic. I'll answer questions about that topic. I'll veer off that topic. And then I just strategically throw in, well, I do this in the money saving academy. I do this in the money saving academy. So then someone's like, well, what's the money saving academy. Glad you asked. And then I can pitch because someone else asked about it.
Yeah.
Jordan: Yeah. Are these like really interactive cuz when I think about doing video and even when I planned to start this podcast, I was like, oh solo episodes. No, I don't wanna do solo episodes. I wanna have conversations with people. And that's kind of how I feel about video is, oh man, I have to like come up with something that I'm gonna say, cuz I don't have that other person to like riff off of mm-hmm so are these engaging videos where people are actually like typing in questions real time?
Or like how is that?
Krys: So it's a little bit of both. I get, sometimes I just get liked. Sometimes I get comments, but the views people are viewing it and listening to the content, which is most important. Like, you said at the beginning, I am definitely an extrovert. I will talk to myself. I'll talk to the wall.
I'll talk to God. I'll talk to my cat. My parents said as a baby, I'm the oldest. I would always entertain myself. It was never an issue like, so I have no problem talking to myself on camera, but I'm imagining my ideal client. I named her Erica, ironically, which another story for another day, I'm talking to Erica.
When I'm talking to these videos, like I'm speaking to that mom who is sick and tired of going to the grocery store, every single day so I think if you put yourself in the frame of mind of like, what good am I giving to, to my ideal client? What is the step before they need to buy my program to work with me, then that can, can help you.
I actually love solo episodes more than conversations. Like my podcast is mostly solo episodes, cuz I'm. I just wanna talk but I can understand if you want to speak to someone else, you just, you, you low key have to like, imagine you're you are speaking to someone. So when I'm live in the beginning, there's no people on there, but I'm just still talking as if they
Jordan: are right.
So are you planning these topics and like your talking points ahead of time, or you're just like, maybe you've got a little bit of a topic and you're just gonna see what comes out. .
Krys: Yeah. So coach Krystal will tell you that I have a list of talking points. Where did I get these talking points? All of the questions that people ask me.
So anytime I talk about a topic, it's based off of a question that someone's asked, passed, or in like far in the past, or like recently, but. energetic Krystal was like, sometimes I just get on there and I'm just like, I wanna answer coupon questions. What's your questions about couponing? Like I just get on there and people will just start talking.
I use this as clickbait a lot. Cuz when people like, see the stockpile, they're like, how did you do this? Yeah. So that's a part of my click. Battiness. . but sometimes I just feel it and I just go and I have a few rider dies that are on there all the time. So even if they're not talking, I'm like, I see you, Jordan, what are you thinking?
and I also do, I also do short form engagement ways. So I'll say if this is making sense to you put a number one in the check. or if like, if you don't have a budget, put a no in the chat, put a X in the chat, put your favorite emoji in the chat. So that way, even if they don't wanna type, people will press an emoji for me.
Mm-hmm or on TikTok, they'll tap the screen and give me a, like, if they don't wanna do a whole comment, so I give them prompts to engage. Yeah. And I also tell them, like, if you comment, I'll follow you back and send you a message and then people will start commenting cuz they want me to follow them.
Jordan: Mm.
These seem like hot tips for sure. I would not think to do any of those things. So as an introvert and I didn't mean to really make this whole episode about introvert towards extroverts when it comes to videos, but, it seems particularly relevant. And as an introvert, the thought. um, maybe it's not introvert necessarily.
Maybe it's something else about my personality, but, the thought of getting on a live video and then kind of sitting there in silence, like waiting for people to say things like, I'm just gonna get on and answer your questions. What are your questions? And then waiting. Are you doing that or are you like just filling the space with more information?
Krys: Oh, no girl. I'm talking. I'm very rarely quiet. Like sometimes I'll give them the look. Y'all don't got no questions, but I'm like, Hey, I'll start to tell my story. So I'll start to say, like, I've been couponing for 14 years. I've been building the stockpile. I've had the negative bank account. I've lived off this stockpile.
I've sold the stockpile. Like I would just start talking about my journey with couponing, my journey with money. And eventually people will come on there and then if they don't come up with any questions, this is why it's good to kind of have an outline. You can say, well, I've gotten this question a lot and just have a couple of questions.
I do have a biz bestie who is very introverted. So what she does is she has an outline of her key talking points. And she'll only tell herself like this live is only gonna be 15 minutes unless people ask question. So she'll just go through and talk and she'll welcome you in and pretend that people are watching whether they are or not.
And then she'll go through her talking points. She'll ask if there's any questions, as you know, as you go on, if not, she just ends the lives and schedules the replay, but there has been times where she's like, I got overwhelmed cuz people were actually talking back to me. She was overwhelmed, but excited.
But then her live was actually 35 minutes because she got so excited to answer their question. And she got clients from it. That's awesome. So I think if it's a little scary for you, make sure you have some talking points, say that, tell yourself I'm only gonna be live for 10 to 15. Ask if there's any questions, tell them how they can follow up with you because the other thing is not on TikTok, but on every other platform, if you leave the replay up, people will watch the replay on Instagram, on YouTube, on Facebook.
So you want them to have a way to connect with you when you're physically not there, but they're
Jordan: watching. yeah, for sure. And I like how you said having like a bank of like go to questions too, because you may have your outline of what you're gonna talk about. And then you get to the end. You're like, okay, what questions do you have?
And then it's like, crickets, that's where you then pull in that content of like, oh, well this is a question that usually gets asked. So a couple things I wanna mention one, I love that you said you have like this ideal client avatar. That's not a real person, right? This is not like a real person.
Krys: She's derived on one of my clients.
Okay. Okay. I actually have a client named Erica, but I created the persona of
Jordan: Erica. Okay. That's what I was gonna ask because I find myself doing that when I write emails, because I'll write an email just generally to put the information out there. and like I'm kind of a nerd. So like, My brain is very analytical and like direct.
And I sometimes don't put personality in my writing. And so I have to then go back and reread it and say, okay, if I was sending this to this exact person and I actually pick someone that I'm really sending the email to, and I go back and I reread it and often I'm like, oh my gosh, that would be so awkward.
Like if I actually sent this email as is, and that person read it, it would not land mm-hmm. . So going back and rereading it with that exact person in mind. I think, you know, people talk about have your ideal client avatar and like, know their demographics and think of one person, but then practically, like how do you do that?
mm-hmm so I would love to maybe hear a little bit more about how you use Erica. .
Krys: Yeah. So I just like, kind of like what you just said about your email. Whenever I'm thinking about speaking to the masses, I'm speaking to Erica, she's married, she's a mom, her husband's a pastor. She stays at home with her kids.
She has two kids. They're doing virtual school. You know, she used to spend a ridiculous amount of money couponing because people decide to coupon and then they spend more cuz they're trying to do all the deals. She was spending a lot on groceries. She was a little overwhelmed because she has her kids at home with her, no me time.
So it's a real person with these real things, but I've also added in other things from other clients as well. So I just try to think about her. Would this help, Erica, would this practically help her? Does she have time to implement this? Where can she squeeze this in? How will this work for her when I'm sharing?
So I just try to think about her and the fact that she's a real person. I can even close my eyes and see her. And that just makes it more real when I'm delivering, because if there's one Erica, there's 10 million, Ericas right. Maybe not the exact. Ideal, but there's another mom with two kids who are at home homeschooling or not their husband's physically out or their partner's physically out of the house, or maybe they don't even have a partner.
So they're on their own. How will this work for her? Yeah, so it just helps me. bring it down to real
Jordan: life. I love that. That's so helpful. I think, so another thing that you said is that these are like fresh people coming onto these videos. So tell me about that, because I would've assumed that it's kind of like Instagram, where if you're doing a, you're kind of just speaking to your audience.
If you have a small audience, you're you. Not really, if you're going on and you're talking about the same things all, all the time, like, how is that happening?
Krys: Uh, because the TikTok algorithm is still more fun than Instagram. So I agree with you on Instagram. When I go live like seven or eight people see it, and it's usually just the people.
And I have like 7,000 on Instagram and it'll say like 49 people are, you know, on Instagram right now, if you're followers and like seven or 10 of them actually watch, same thing with YouTube. I got like 30,000 on YouTube. My lives. 35 people, 40 people. Most of them are people who are like my rider dies, but on TikTok, TikTok does this thing on their algorithm where if you scroll through, it's called your four U page.
So you have people you're following and you have four U four U is a curated algorithm based on videos that you've engaged in based on videos that you like, talk's gonna feed you that content, they don't just feed you stagnant video. They feed you people's lives. Ooh. So when I go live, TikTok pushes me in the algorithm.
So as people are scrolling through. There's a prerecorded video and then it's me live in the moment. So if I say something in those first 10, 12 seconds of them watching, they will click on my live and join a lot of people watching my live. Don't follow me. A lot of people watching my live are brand new and TikTok pushes you to a bunch of people.
TikTok also has a live feed scroll, so you can scroll your four, you and see pre-recorded video. Or you can click the button on the lives. And if you scroll, it just takes you through people who are live and you can decide to pop on and watch if you like. So it's pretty amazing because I'm not just talking to the people.
And I have like what, 40,005,000 followers. They're not all getting notified when I'm live. Some of them do, but as they're scroll, as people are scrolling through, they see me and more people who are not following me catch onto my lives than my actual follow. That
Jordan: is crazy. Okay. You're making me. Consider starting a TikTok, which I never thought I would say, cuz every time someone brings it up, I'm like, yeah, no, that's not happening.
but that is really cool. Cause I do. That's one thing that I really don't like about Instagram is I feel like I'm just talking to the same, like the same handful of people are liking my stuff over and over again. except when it comes to reels, I mean there, there's definitely more. More stuff happening with reels, but, uh, I'm intrigued by this live idea and getting more fresh people.
Jordan: So do you have a different place where you're, where you are interacting with kind of your more, the people who know you, are you interacting with them in a different way or is just the, the TikTok is the place to go? No matter.
Krys: Yeah, TikTok is a place to go until you, you know, join my program, but I'm, I don't do anything special.
Um, sometimes I'll schedule the live so that people know that it's coming up and then there's a way for you to promote your lives on TikTok. So like, I go live in the evening. So if I go live at like 9:00 PM tonight, I can schedule that. Now, then I can make a TikTok that says, Hey everyone, I'm going live at nine.
I'm talking about this, bring your questions, join me. And then my people will get notified. I'll send out an email to my email list. Not every time I'm live, but if it's my scheduled weekly live, I send an email out to my list and I'm like, Hey, I'm live, come watch. but outside of that, no, I don't do anything special.
Like for my followers, they know to come to my page and. If they are, you know, looking for something.
Jordan: Yeah. Okay. I love that. You mentioned that you do email people and you kind of give them a heads up and you, can you at least schedule, like you said, one a week or something, so, yep. Is most of your content like you, cuz I know you're doing the lives and that sounds like that's a mix of like your story and then educational content, like doing Q and a a mm-hmm those other videos are those usually.
Like the 15 second one, or like the shorter ones that you're pre-recording are those typically education focused or something else?
Krys: Everything's education. There's not one, there's two dancing videos on my TikTok. They're both with my family. I'm not dancing. I'm not lip syncing. I'm not doing any of those trends.
I wanna be viral, but it's not my focus. I wanna be viral for a coupon education video. I wanna be viral for a budget video. I wanna be viral helping you with your money. I don't wanna go viral because I did Anna Del V's thing and put my words. I don't, I don't want that. I want people to hear my voice. I want people to know, like, you need to be intentional with your money.
So TikTok favors, educational content, TikTok favors, original content. So I said, you know what? At this point I had given it up and I said, you know what? I'm not worrying about getting viral. I'm worrying about putting out educational content. That's really gonna help people be intentional with their money.
That's gonna help people realize I need to work with her. Like I need what she has. That is. My intention. So you're not gonna find any viral trends. I use some viral trending sounds every now and then I'll use a trending sound. But most of my videos are me talking. Most of my videos are actually me responding to comments on my page.
Those don't do as well as me just talking without responding, but I care about engaging with my.
Jordan: Yeah. And clearly it's working. I mean, you said you have like what, 40,000 followers. So not doing the trending stuff isn't apparently hurting you. So tell me what you mean just now. Cause I was gonna ask a question is if you're using video because I find that's the other thing that prevents me from doing a lot of the reels on Instagram is it seems like such a big lift to do the editing and like putting the music to stuff.
And like, I just like every time I think about that, I'm like, no, I don't, I don't wanna do that. And I actually will pay people on my team. Put my reels together for me and post them because I hate it so much. and so I love the idea of just coming on and just like speaking and being done with it, not putting music.
So it sounds like you're doing a lot of that, but you said something about responding. What, what was that about?
Krys: Oh, so the good thing about TikTok Instagram has just started doing this. When people comment on your TikTok, you can respond to the comment two ways you can text. Okay, Jordan. Or I can make a video and say, great question, Jordan.
The way you get started couponing is by this and this and this. If anyone else has any questions, let me know in the comments, that's a video. My content is derived from the questions that my people ask. So you can respond to a comment with a video.
Jordan: Whoa. Okay. How does that work? Does it, so it notifies them that you've responded to their comment, but it like posts the video, just like any of your other content.
Krys: It will post to my page, but then you'll get a notification that Krystal responded to your video. I mean, responded to your comment and you will see my video.
Jordan: I wish we could see me right now. My jaw literally dropped. I
Krys: like wide open,
Jordan: like that's so cool. So Instagram is starting to do this. I'm out of the loop only on reels
Krys: on reels only
Jordan: on reel.
Okay. That seems
Krys: real, but most reals aren't getting a ridiculous amount of comments.
Jordan: Yeah, right? Yeah. I don't get it. I mean, even the ones that get 10,000 views, I feel like there's hardly ever comments on them.
Krys: Right. Hmm. So. I dig it. That's what I do. So even if I only have like 2000 views, but I get three or four really good comments, that's more content for me.
So I'd rather have lower views with more engagement and people come back and they ask me questions because they're like, she may answer mine and I try to. I'm a psycho. I try to answer every question. I try to give them some sort of love, even if I don't respond to yours directly. If three people ask me where to get coupons, I'm gonna respond to one or I'm gonna say, Hey, that video's already posted it's over here.
but I try to go and I try to touch every single comment. So people feel seen mm-hmm
Jordan: yeah, for sure. For sure. And I'm sure the algorithm likes that too.
Krys: so yeah. And last thing I'll. The last thing I wanna say is that you also mentioned about making the reels and the tos, all pretty my videos, the most, some of the most viral ones, three ways to get started couponing, this, this, this, if you have any more questions drop 'em in the comments.
That's it. Are you
Jordan: putting the text? Are you putting the text on there or you're just saying 1, 2, 3.
Krys: I do. I do always caption. Okay. And I do take the time when it's bulleted points, I'll make. The things pop up, but I swear, Jordan, I woke up this morning. I had already recorded one. It was a one minute. It took me probably 15 minutes to add the captions and to put in the text and time the text, it took me 15 minutes to post that.
It only took me one minute to record it. So 16 minutes to post a video, that's it. I'm not doing anything fancy. And it only took that long because I gave one minute worth of tips and I had to type. Like seven or eight different things and time them. But on the regular, I will record a video and upload it in less than five minutes.
Do
Jordan: they have the auto? This is like basic stuff. Sorry. Do they have the auto captions on there? Yes. Okay. Cuz that's like, I find the reels that I'll actually do is me talking for like 30 seconds doing something educational and then I just click the auto captions and I'm like, okay, I'm done. Here you go.
Put a filter on it. yeah. okay, cool. What else is really working for you when it comes to videos?
I would say that's for the, I feel like the live is definitely my secret sauce. I'm using that as my sales funnel. So now I'll give away my sales secrets going live. and then telling, the people on TikTok to follow me, cuz you can only send a DM when you're both following each other on TikTok.
Krys: Oh. And then I go in their DMS and I'm like, thanks Jordan. For joining me live. I'd love to hop on a call with you to talk about saving money. What's your NA what's your email and your phone number. I am cold calling people like recruiter, Krystal used to, and that's working good for me. So I'm going live.
And then in my pre-recorded videos, I say, comment, help, and I'll slide in your DMS. And then I go and I tell them, give me your email and your name. If they have a crazy TikTok and your phone number, and I'll call you this week. And I have a leads list and I just smile and dial call people. If they don't answer, I send them a text message.
I have two phones, so I have a work phone and I have a personal. That's what I do. Oh my and I run my gosh, all of my videos, all my videos, my podcast that I record, I record my podcast, everything on this phone.
Jordan: Wow. All right. For all you extroverts watching. Here you go. This is what you need to be doing.
Cold calling people, smiling in dialing. That's hilarious. I, yeah. I would die if I had to do that.
uh, but I love that you found what works for you. That's that's, that's the cool thing. Like you're clearly
Krys: enjoying it. I do. I love, and I've turned that into the bulk of my day is calling people. Yeah, I've decided that that's what I want to do. That's what I want to be my funnel. When Sabrina tells us, what's the one thing that you can do.
The one thing that I'm doing is calls. Someone's like, well, you need to outsource not yet because the joy that people get when Kristen maximizer has ring their phone and my name pops up on their caller ID. They are Uber excited to talk to me. And even if they don't buy today, they remember that conversation.
I had someone cry and say that she was so happy that she was seen in her. Cause no other influencer, nobody else on the internet is like really picking up the phone and me calling you. No. Yeah, maybe their team, but not the person.
Jordan: No. Yeah. That's amazing. I love it. I love it. I love it. Are you so you're manually doing the
Krys: DMS too.
Yes. I, I still do that. Yep. Yeah.
Jordan: Yeah. Is that something like, if you were gonna outsource something, would, do you think that would be the thing you would outsource, but you would still do the calls, like have someone go in, do the DMS put together your lead list for you
Krys: possibly. I'm a little bit of a control freak in the area. I would still probably say like, what else can I outsource? The only thing is that, I would say they could do the initial DM, but I feel like the follow up, I feel like I would want that to be me. but I would feel like I would get to the point where I would wanna outsource everything that I can.
I'm not in that place right now, but I wanna outsource everything. Me recording videos, audios, and doing the calls. I can pretty much outsource almost everything else, but I'm happy with where I am. I'm not working a ridiculous amount of hours. I still block where I'm like three hours a day for calls, you know, one hour admin, so on and so forth.
So I don't feel overwhelmed with my task. I do have a VA and a designer, community manager, so I have some help. If I did outsource, it would just be the initial DM. And once people respond with their names and phone numbers, then yes, someone could add that to my leave list for me. But I don't know, I'm not ready to outsource that yet.
I really feel like this is my unique sales model and I'm okay with being that one salesperson for
Jordan: now. Yeah. Yeah, totally. So I'm glad you brought up time and we talked a little bit about how long some of these videos can take, but. Video's your thing, like video is your main thing. Like that's, that's what we're talking about here.
And I love that you gave us some, insight into what the rest of that funnel looks like, but how much, how much time are you? Are you spending doing video? Do you think?
Krys: So in a week I probably spent about three hours of my time doing. Because I'll sit on live for like 30 minutes to an hour. And I do that two to three times a week.
So three hours a week, which really is nothing. And if I want, even if I wanna go live every day, that's five to seven hours. If I do the weekends too, that's really one hour a day. That's really nothing. I batch. So I'll spend one day and I'll block out three hours and I'll batch record my podcast episodes.
I don't do those on video, but I do record like small little clips of me recording to put on TikTok. So that's three hours and I batch record my podcast once a month. And then I usually do two times a week to record tos. And I usually just do 90 minutes. So three hours a. of actually dedicated recording.
If I go to the store like this week, I plan to go to Walgreens. If my store's ever in stock, that will probably take me another hour to record for TikTok and for YouTube at the same time in the store. So if I give you a rough number, If I include everything on a weekly basis, I probably spend somewhere between five to seven hours recording videos, which in my opinion, I don't feel like that's a lot at all.
Um, no,
Jordan: I'm, I'm actually
Krys: surprised. I bet to record
Jordan: them. Yeah. I'm surprised that's, that's lower than I would've expected. And I think even people listening to that that are like, oh my gosh, like, I don't know if I have five to seven extra hours a week. What I find is there's always. Things that we're spending that much time on in a week that are not income generating activities.
And this is clearly an income generating activity. And it's your main one. So the fact that that's how much time you're spending on it per week, that that seems really reasonable.
Krys: Yeah. And the only things that require me to edit a lot was YouTube. So that's why I kind of stepped off of YouTube cuz it wasn't, it wasn't giving me the biggest return on investment.
My ad sense was down. My views were down. So I was like, you know what? I've done that successfully for four years. Let me just take a break because if you add in editing time, Hmm. If I edit for YouTube, probably another two hours a week to edit, but for TikTok put together, add another two hours. So if we can round it all to 10 hours to record edit 10 hours a week, I'm fine with that.
Because really Monday through Friday, that's like two hours a day. Mm-hmm . And I'm not gonna lie. I do a lot of my recordings on Sundays too, so it's really with batching. So it really doesn't feel like a lot to me, honestly. And it's not something where I have to wake up every day and be like, oh, what am I gonna post today?
I only do that for my stories. And I basically just talk crap on my stories, but as far as like focused educational content, like it's, I don't know. It just, I know it comes easy to me. Because I feel like I feel like that muscle of me doing YouTube and sitting down and recording 20 minute videos so much that it is a breeze for me to record a one minute video.
Yeah. It used to be hard for me to get my, get my talking down to one minute. Now I'm like, I can do this in my sleep. Like, it really isn't hard to me because I'm used to like a 20 or 30 I've recorded 45 minute YouTube videos before. So. When I'm comparing for me personally, this TikTok thing, I'm like P I'll do it in my sleep.
I'll do it. I love it.
Jordan: Well, I mean, that's the thing, like not everyone is, is going to listen to this and be like, yeah, totally. I can do this, but I'm even kind of coming around to, Hmm. Maybe, maybe I could do this, but there's gonna be some people who are like, oh my gosh. Yeah, this is totally in alignment with my personality and what I like to do.
And that's. I think it's cool that you've created like this custom sales funnel to you, based on your unique combination of experience in like professional and in your business and all of these things. Mm-hmm I think it's awesome. so you mentioned a little bit about YouTube kind of getting to the point where it wasn't working.
Are there other things over this time related to video that have not worked.
Krys: Yeah, I feel like, I've also, I've decided that for this month, I'm even taking a break from Instagram because I feel like YouTube was very successful to me because that was the only thing that I was doing. So when it was really successful, I was posting there.
I did have my assistant like take my YouTube thumbnail back in the old days. I didn't even resize that sucker. I just took the YouTube thumbnail, posted it and said, I just posted a video. Go watch it on YouTube. I did that. I did that for Instagram and Facebook. So it was just repurposed. It took five extra minutes and I drove all of my traffic to YouTube and I was very successful doing that.
And since the pandemic, the YouTube algorithm does not love me. My income over there went from thousands to barely scraping by hundreds. Uh, my views went from. A hundred thousand a month to like barely 5,000 a month when I was keeping up the same amount of value. So I just got really burnt out over there.
And I was like doing posting on Instagram and posting in a Facebook group. And then when TikTok, when I started doing TikTok in 2021, Was it? No, in 2020, I started doing TikTok, but I took it serious. End of 20, 21. I was like, I feel like I'm spreading myself too thin, but it wasn't until the year 20, 22, that two months ago I posted a video and I was like, I'm quitting YouTube.
I'm taking a break. I'll come live once a week. If you want me find me on TikTok. And then I just decided this month, I'm done trying to post on Instagram reels and Facebook reels and get this reels bonus. And yes, the money sounds great. I wanna put all of my energy into TikTok to see what that can do for me and what kind of revenue I can generate without relying on brand deals, without relying on the ad sense revenue.
I wanna see what can Krystal do when she has a sales funnel in place. And I'm really focused on selling one product. So it's more so like also a challenge to myself and like more focused energy, cuz I feel like I was trying to do too much. So I have my podcast cuz that's so easy for me. And then I have TikTok cuz I also feel like it's easy.
So I said, let's stop fighting these two, feel the easiest. I have a podcast. My, my VA does all my podcast management. So all I do is record, listen, make adjustments. And she does everything else. So on video, I'm like I'm taking my talents to TikTok and just trying to focus. Cuz I feel like when we try to post on too many platforms, it's just too much.
And the way you post on Instagram is different than way I have to post on YouTube and it's different than the way I have to post on TikTok. So I'd have to do the same video three times or repurpose one video everywhere. And it's like either way I'm, I'm not hitting the right marks. Yeah. And I was tired.
I didn't wanna do that. Yeah.
yeah, a thousand yeses to this. And the key thing that I heard was, well, these feel easy. So I'm gonna do these, like, that's, that is your signal right there. That okay. If it's working and it feels easy, double down, don't try to. Expand out to, oh, well, I feel like I'm missing the opportunity that is this or this or whatever.
I have, I have no issues with letting things drop. I used to, and until I decided to abandon social media altogether, uh, for about. Six months. And it was the best decision I ever made because now it's really easy for me to abandon things. like right now I've kind of abandoned Instagram, except for my stories I like to get on and like post pictures of my kids and talk about how I don't work very much.
Jordan: But, uh, other than that, like the reals and like I've done all that and yeah, it works. But if it, when it feels that hard, it's like, yeah, no, I'm not gonna do that. Cuz that, that doesn't have to be the thing that. That doesn't have to be the way that I'm showing up. Like I can show up in other ways. and even if YouTube would've felt easy, if it's not working well, then that's not the thing either.
So have you ever been in a point where none of it was working? I mean, when you, when, when YouTube was dropping and you were starting something new, was there a lull at all where you were kind of like, Ooh, what am I gonna do?
I could say possibly, but I was just had the mindset of like, okay, well, I guess I just have to try something else.
Krys: I reduced my YouTube, like the amount of videos, the length of the videos. I reduced as much as possible. there was some lows here and there. I always had. Some brand deals. So I was like, I have to be over here because they want me to post over here. But literally they have really like all dried up.
so I'm like, you know what? I don't have to be anywhere. I don't want to. And if someone else new comes, I'm like, this is where I'm posting. I'm not doing it anywhere else. So, yeah, there's been like dry times, but I haven't felt like absolutely nothing is working. Yeah. There's always been a little sign of like, this isn't working anymore, but you can go over here.
Krys: Like, when I started, when I got like three clients who said, like, I found your podcast on Spotify, that's how I find you. And I'm like, what? You found my little old podcast. Like, are you kidding me? My podcast episodes are like babies. They're like 10 minutes. I don't play in and out. I'm done. I don't sit on my podcast for long, but I'll sit on, live for an hour.
So I've had those. And then I also would say, whenever things do feel like icky I'm. live works best for me. I'll just sit on live and talk to people and get, and book sales calls and tell people, Hey, DME, your phone number in your email and I'll call you this week. Yeah. Like, do you wanna chat about it?
Because even if they don't buy today, they're gonna buy something in the future.
Jordan: Yeah. Yeah. For sure. And your program is pretty, is it pretty hands on like you're, you're communicating in real time with your clients? Pretty regular. .
Krys: Yeah. So in my it's a group program, but in there you get, uh, Q and a access like 24 hours.
So if you post in the Facebook group, you get a response within 24 hours and then we do weekly live training. So there is a live with me every single week. Okay. Every week you get me and then you get Q and a support within 24 hours. So yeah. Yeah. And then also I randomly pop up live. So if I'm having a moment where I'm like, oh, I need to share this.
I'll just pop in the Facebook group at a random time. Like, Hey, I need to deliver this message to y'all or this is happening. I need to share this. Or this is really good. Y'all should know. So they get a lot of the randomness and like the rawness of Krystal in the moment, like before I work things out, I'm really sharing it with them.
Cuz I want them to see like the process as they're building their strategy around their money too.
Jordan: For sure. Yeah. And I, I love, and I think it's probably a component of why you are very hands on sales funnel works. If you have a very hands on program. Cuz I there's, I feel like. It's something that can get forgotten or overlooked in that really your marketing, I think should match your offer.
And so, like I've bought things where I had a call with the actual person, like a sales call, and then I never saw or spoke to that person ever again. I was like, wait a minute. That seems odd, right? Like kind of bait and switched me there. like if you're just doing sales calls to get people in and then you're not actually interacting with them when they're in, that seems not so cool.
And the same thing. Like it would be kind of awkward to have a program that you're feel filling with some type of like evergreen funnel where you're not really interacting with people or it's filled maybe by sales people. And then it's very hands on with you. That also seems like a little bit of a disconnect.
Jordan: So I think it makes the most sense for whatever it is that you're selling that should be reflected in your marketing. So that's like clearly what you're doing and it's probably why part of why it works so well. People know what they're getting. .
Krys: Yeah, there's only one thing a month where my community manager she'll do like the coworking session, especially like if I'm busy or something.
I'm usually there sometimes, but she leads the coworking session, cuz it's just kind of like a chit chat time. but outside of that, I, I do everything, but it's really not a big it's really, it's also not a big investment cuz it's like once a. I'm like all in dedicated and then the rest of the time, it's just random or responding via text.
Krys: Yeah. So I love it. Cuz people even ask me like, you're going live every week in your program. I'm like, yes, I love it. Like I used to in this program when it was even cheaper, I used to do like two lives a week. I think I was doing like eight trainings in that program. Wow. A month. Yeah. And I had to cut back cuz I was like, okay, this is a little too much.
So we're at once a week and that's still a lot more than what a lot of programs offer.
Jordan: Yeah. Yeah. And I mean, it's, it's a lot about what you enjoy too. I was just talking to a client of mine and we were, uh, looking at the structure of her mastermind and talking about mine. And in mine I do. With most of my mastermind clients, I do a monthly one on one call with them and she was like, oh, like, that seems like a lot.
And I'm like, well, but that's what I enjoy. Like, I like getting on those calls that like live strategy and brainstorming is like, that's my zone of genius. Right. So it would be it. I, I wouldn't enjoy it as much. I don't think if I didn't do that. And so again, it's like a lot about what are the pieces of it that you actually enjoy?
Not like crafting a program, just to like, look like every other program that people are doing, making sure you're integrating those things, that you love to do personally. And we kind of got sidetracked here from a video. Sorry about that. But, um, is there anything else video related, any like other hot tips?
I mean, you've, you've given a ton of tips. I feel like.
no, just if you're nervous or you're, you're scared to go live, just start with an outline and ask yourself what are like the things that people ask me all the time, whether it's in business or out of business, cuz people always ask me where to get coupons and how to start.
Krys: So worst case go from there and then you can even break that down. If there's 10 places to get coupons, each one of them could be alive. Right. So just give yourself an outline. You can practice going live in a private Facebook group, or there's even a practice mode on Instagram. And just remember when people like you, they like you for you.
So even if you mess up or sound crazy. They will still be there, right? Yeah. As long as you're not being super controversial. And even then, if you're controversial, people will love you for you when they love you. So show up as yourself, have your outline as your, as your, your fail safe and just go with it.
Like, this is the, the time of my life, where I've been the most authentically Krystal, and I'm just like free. I'm cussing. I'm doing whatever the heck I want. No regard for like, what are people gonna think of me at this point? I don't care because I'm Krystal and this is how I'm gonna show up. Yeah. And this is how I wanna be every single day.
So like my code switching, my filter, it's literally gone and it's so freeing. So that's what makes it easy.
Jordan: Right. Like, if, if you had to worry about how you were doing it, like that's the stuff that makes it feel hard cuz you're using all of that mental energy, like monitoring. what you're doing in real time.
So yeah, just again. Yeah. I love it. I, there was something else I was gonna ask you. What was it? I got, I started to go down a path in my mind about, how. They've done research and like asked people kind of how they feel like they're perceived when they're speaking. And we're always like way harder on ourselves about how we're perceived.
Like we think we Bumble more than we do. And we think, we think all of these things actually from an outsider's perspective is just natural speaking. and so I'll throw that in there that like, if you think you're bumbling or uming or, seeming nervous you're, you're probably. Not, or, or if you are, they've also done research, that's shown that that makes you seem more authentic and that if you were more polished people, aren't like they don't enjoy it as much, or they're not as engaged or whatever.
So it's actually better to just show up and talk how you would normally talk in real life.
Krys: yes, I love it.
Jordan: That's that's not the question. I was hoping that if I rambled long enough, I would come up with what the question was. You were talking about having a, oh, I remember. Okay. Speaking of being, just real in conversation.
so with, with the educational stuff, and you talked about like, kind of having your outline in your script, One thing that I see people doing a lot in their content or like feeling like they, they need to do it. So it causes them not to show up or not to do the content altogether is they, they worry too much about being redundant.
Jordan: They worry too much about like, oh, well I already talked about that. Or like, yeah. Okay. Well, people already know that, cuz I've like I've said the three places that you find coupons, how many times do you think you're saying stuff like that over and over again? Every
Krys: freaking day. Yeah. and I have people who've been on my email list for two years, like, oh, I didn't know you had a, a, a money saving academy.
What's that? I'm like, girl, you've been opening my emails for like two years. People gone. Are there 10 times? People need to hear it 25 times. Yeah. I even have people in my program who are like, can you go over it again? Because I remember, but I forget, like, can you help me? I mean, these are people that are paying me and I know I taught you this.
I know it's in the modules. I know it's in the workbook. I know I've talked about this one alive, so it's. Say it again, say it again. How many times have we heard Sabrina tell her story? And we all know that she moved to Bollywood how much? $800, because she has said it all the time and we, we have to keep on saying it, right?
Yeah. How many times do we hear Nike say, just do it a bazillion times. Like you have to share your know. Over and over and over and over and over again. And once you break out of that, I'm okay with being redundant and paid and in free content because people need to hear it more than once. How many times did we fall?
When we learned how to ride a bike? Like. A whole lie or just any new skill you had to do the same thing over and over and over again in order for you to get it. Yeah. And a lot of times you need reminders of it too refreshers, right?
Jordan: Yeah. It it's. It's interesting. Cause when I think about how I consume content, it really.
It really stands out that it's not that I need to hear things over and over again to like learn them and to like really retain them. When I go down a rabbit hole of like learning something about a topic or like researching or the things that I like to, like the different topics that I'm interested in, generally that I like to consume information on.
I want to hear the same things over and over again. It's kind of like a weird human tendency to like go out and seek the information that is familiar to you. which, you know, we can talk about the, the negatives of that, but, when it comes to marketing, When I go find a new podcast or like, if I'm waiting for another, person to put out a new podcast that I like to listen to, I like that it's the same stuff that they talk about all the time.
Cuz it's almost like comforting and it's just reinforcing the things that I already know. And maybe I'm learning one new snippet, but like it's familiar. And so I always tell people I'm like, you don't need to worry about being redundant. You need to like try to be redundant. That that's the thing you need to be shooting for.
If you don't feel like you're being redundant. You're doing it wrong. like, you need to be saying the same thing over and over to where you're like bored of it.
Krys: yes, that makes sense. And when people ask me how to do anything with their money, one of my top answers for everything is to always start with the list and I'm like, y'all gonna get tired of me saying it, but you know, the first thing in a strategy is to start with the list, whether it's a brain dump, listing out what you need listing out what you don't.
it all your strategy when it comes to your money is gonna start with a list, listing out all your bills, listing out everything. You spent your money on, listing out everything that you wanna spend your money on. It all starts with a list. And they're like, you're gonna say a list, right? Yep. And let me tell you why be, because it's like so essential.
so yeah, yeah. Say it a million times. I
Jordan: love it. I think we should end there cuz I, I think leaving people with this desire to go create a list, no matter what that list is, if you need to work on your budget, go work on your budget, make a list. If you need to work on a 90 day plan, which people are probably stick at here and me talk about yep.
Go make a list of the things you need to get done. so I think that's a perfect place to stop. you wanna share anything else before we wrap?
Krys: no, thank you so much for having me. This was awesome.
Jordan: Yeah, this was fabulous. I really appreciate it. Thank you so much. We'll put all the info in the show notes about where people can find you and all the things.
But this was great. Thanks so much. Thank you.